The overall purpose for this project is to deepen the understanding for how economic effects of the horse industry can be understood and visualised at micro level using consumption and production data in both Sweden and Norway. Background to the project is to find in the industry’s need for up-to-date statistics and knowledge of the economic impact at both national and regional levels. This project is closely related to the newly developed Swedish Industry model, “Hästnäringen i siffror”, and the similar work for Norway. Project results will enable a comparison between the Swedish and Norwegian horse industries and the examination of success factors for individual enterprises operating in different geographical regions and segments of the industry. Overall, the project results contribute to in-depth descriptions and clearer presentations of the horse industry's socio economic impact for use in strategic decision making, at local, regional and/or national levels.