Farmers with animal production can experience different types of criticisms directed against their activities from consumers, the media and inspecting government agencies. On another level, criminal acts are directed against the farm's activities and people on the farm, The main goal is to investigate the nature of the experiences of victimization materialized as threats, crimes and criticism against animal production in Sweden. This is achieved by assessing the consequences for individuals and farms, health, social and economic conditions. We focus on farmers not as ‘victims’ but rather as ‘active agents’, by illustrating ways that farmers handle, cope and respond to the criticisms and threats. Interviews with farmers, focus groups as well as official statistics and media coverage will underlie the methodology of this study. Findings will lead to an action plan with concrete proposals on what measures are needed to create a better quality of life for animal producing farmers.