SLU has developed an innovative technology that converts human urine to high-quality solid fertiliser. On Gotland, SLU and Gotlands Bryggeri have also shown that urine can effectively fertilise barley, which can be processed further to make beer. Over the next few years, SLU and the Bryggeri need to produce 150 m3 of such beer. But the Bryggeri is concerned about micropollutants that can be present in urine (e.g., pharmaceuticals). Through a three-year project, we aim to address this concern. First, we will do a baseline study to evaluate fate of micropollutants in the urine chain (fertiliser, barley & beer). Second, techniques (advanced oxidation & extraction) will be developed to remove micropollutants so that only plant-essential nutrients are recycled back to farmland. Third, using social science methods and system dynamics modelling, support for recycling urine among food consumers will be assessed. Finally, all the evidence will be presented to stakeholders in the food industry.